Vivek Shukla has rich experience in creating and promoting healthcare brands and services. In fact, he is hailed as a thought leader in the field by many in the Indian sub-continent. He leads the Marketing team for all Aster Clinics and Hospitals across GCC. The team looks after promotions, corporate tie ups, revenue and market share growth for the units. Post his MBA from a premier institute in India, Vivek Shukla spent over a decade running his own consulting firm and running his family owned hospital.

Accumulated international healthcare consulting exposure put together with the ability to orchestrate a team of professionals to run a hospital, he joined Aster DM Healthcare in early 2012. A well-known speaker and a popular writer on Healthcare Management, he has also authored a book on the subject.

His expertise lies in creating revenue and market share growth plans and unifying a group of people into a team to have them executed. In his experience of more than a decade, he has gathered an exceptional knowledge of the overall business of healthcare. His ability goes much beyond the boundaries of marketing and covers the entire scope of business including strategy, healthcare business management, and leadership.