Cannes Lions Award 2016

Aster DM Healthcare’s Nazar makes history at the Cannes Lions, being the first campaign in the UAE to win a Gold and Silver Lions in the Healthcare category.  A powerful representation of the susceptibility to eye disease in the blue-collar community, Nazar brought light to an important issue in the region and used innovative tools to create a solution by offering hundreds of free toolkits, eye-checkups and glasses to blue-collar workers.

Dr Moopen, Founder and Chairman of Aster DM Healthcare, said: “Aster aims to be not just a healthcare provider, but organisation responsible for the healthcare needs of the community. We, therefore, prioritize supporting initiatives and campaigns that are innovative and socially responsible. After all, healthcare it is not just about investing in the latest medical technology, but about ensuring it is accessible and affordable by all,”

“We are proud that the effort has been recognised by the world renowned Cannes Lions, but also grateful and hopeful that this recognition will push the cause of Nazar further,” added Dr Moopen.

Construction workers are exposed to the harsh rays of the sun throughout the day, leaving them vulnerable to the high albedo reflected by the lightly-toned surface of the sand. Why is this an issue? High exposure of the eyes to brightness causes gradual damage to vision.

Identifying the issue, however, is only half the battle. As Aster and its media agency, The Classic Partnership realised the majority of blue collar workers are not educated and also do not have money to access good quality healthcare. Hence the Nazar Campaign developed an affordable, scalable and innovative solution, tailored to fit the unique and diverse needs of the blue-collar community.

How was this achieved?

First, the workers were made to undergo a visual acuity test. The traditional ‘Snellen Eye Chart’ which most could not read that uses letters from the English language, was replaced with graphics of equipment familiar to workers. These charts were then distributed to the construction companies and their labour camps. The companies also assisted in identifying the workers who needed eye check-ups. The workers with poor eyesight went to the one of the Aster Clinics for a thorough free eye checkup. This toolkit was also distributed to hundreds of workers, encouraging them to check for eye issues themselves.

The response has been tremendous, as Nazar aims able to reach more than 7000 workers by this year. The results also found that 15% of the blue collar workers had a slightly poor vision and had to be guided for further free eye checkup. Aster then was able to provide them with free spectacles to ensure their eye- health and well-being.

Please watch the following video:

https://www.youtube.com/watch?v=JDf0UjUk0LA

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Prenatal Yoga – Aster Nurture

Yoga can help women get through their pregnancy with minimal discomfort. It also helps the birth and post-delivery stages. 

Are you pregnant but want to keep fit? Then yoga could be what you are looking for. Advocates claim it boosts mind and body, helping to keep your pregnancy hassle-free. So what can yoga do for you?

Before you start prenatal yoga, understand the range of possible benefits, as well as what a typical class entails and important safety tips.

Much like other types of childbirth-preparation classes, prenatal yoga is a multifaceted approach to exercise that encourages stretching, mental centering and focused breathing. Research suggests that prenatal yoga is safe and can have many benefits for pregnant women and their babies.

Research suggests that prenatal yoga can:

  • Improve sleep
  • Reduce stress and anxiety
  • Increase the strength, flexibility and endurance of muscles needed for childbirth
  • Decrease lower back pain, nausea, carpal tunnel syndrome symptoms, headaches and shortness of breath.

Prenatal yoga can also help you meet and bond with other pregnant women and prepare for the stress of being a new parent.

What happens during a typical prenatal yoga class?

A typical prenatal yoga class might involve:

  • You’ll be encouraged to focus on breathing in and out slowly and deeply through the nose. Prenatal yoga breathing techniques might help you reduce or manage shortness of breath during pregnancy and work through contractions during labor.
  • Gentle stretching.You’ll be encouraged to gently move different areas of your body, such as your neck and arms, through their full range of motion.
  • While standing, sitting or lying on the ground, you’ll gently move your body into different positions aimed at developing your strength, flexibility and balance. Props — such as blankets, cushions and belts — might be used to provide support and comfort.
  • Cool down and relaxation.At the end of each prenatal yoga class, you’ll relax your muscles and restore your resting heart rate and breathing rhythm. You might be encouraged to listen to your own breathing, pay close attention to sensations, thoughts and emotions, or repeat a mantra or word to bring about a state of self-awareness and inner calm.

There are many different styles of yoga — some more strenuous than others. Prenatal yoga, hatha yoga and restorative yoga are the best choices for pregnant women. Talk to the instructor about your pregnancy before starting any other yoga class.

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JCI Accredition awarded to Aster Hospital

Aster Hospital Mankhool awarded with international quality accreditation JCI

Aster Hospital Mankhool has been awarded international accreditation by the Joint Commission International (JCI) – A not-for-profit organization dedicated to continuously improve the safety & quality of care in the international community. It represents a recognition from the international community of the high-quality healthcare standard that Aster Hospital provides for its patients.

The accreditation places Aster Hospital as one of the very first few international hospitals in the Middle East. And achieving such milestone in only 1 year of operation is a testament of Aster Hospital’s commitment in providing safe and high-quality care.

JCI accreditation process is basically designed to create a culture of safety and quality within a health organization. Achieving this prestigious award has put Aster Hospital in the ranks of the best hospitals in regional and international scope.

In more than 100 countries, Joint Commission International (JCI) partners with hospitals, clinics, and academic medical centres; health systems and agencies; government ministries; academia; and international advocates to promote rigorous standards of care and to provide solutions for achieving peak performance.

Going forward, Aster Hospital will continue to serve the community with passion and compassion. And as a part of the proud JCI community, we will continuously strive to provide a true world class standard care.

 

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Tips for fasting while Ramadan.

  • Eat Suhoor, just before the dawn
  • “Do not overeat during Iftar”.
  • Cut down caffeine and tobacco slowly starting a week or two before Ramadan.
  • Consume Slow-digesting foods like wheat, oats for suhoor so that the food lasts longer making you less hungry.
  • Fruits and mixed nuts may be eaten as a snack after dinner or before sleep.
  • Drink sufficient water between Iftar and sleep to avoid dehydration.
  • Do not forget to brush your teeth before sleep and after Suhoor.
  • Too much tea at suhoor should be avoided as tea makes you pass more urine
  • Do not binge during Ramadan as fasting intends to regulate the body mechanism.
  • Reduce salt during Ramadan as it increases the excretion of fluids from the body, causing thirst.
  • Excessive physical activity may lead to higher risk of hypoglycemia during fasting, so should be avoided.
  • Ramadan is a spiritual rather than just a physical journey for the betterment of society.”
  • Dates are an excellent source of fiber, sugar, magnesium, potassium, and slow digesting carbohydrate.
  • There are blessings in Suhoor….. Do not SKIP SUHOOR.
  • Eat a balanced meal that consists of complex carbohydrate, high fiber food, protein and healthy fats.
  • Avoid smoking cigarettes. If you cannot give up smoking, cut down gradually starting a few weeks before Ramadan
  • Eat Smart, Move more, be fit.
  • Slow down the pace of eating.
  • Don’t Eat Too Much of One Thing
  • Finish dining at least 2-3 hours before bedtime
  • Replace your usual drinks with one containing less caffeine.
  • Drop fatty foods; instead feast on salads, vegetables steamed with tofu, light grains, soups, and some yoghurt.
  • Always use fresh fruit and vegetable juices in a fast.
  • Soft drinks with artificial sweeteners can replace the sugar containing drinks for diabetics.

 

Ms. Lubna

Dietician

Aster Jubilee Medical Complex, Bur Dubai

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What to pack in a baby bag while travelling ?

For new parents taking the baby out can be both an exciting and an anxious time. A longer journey or a trip further away from home can especially be frightening for the mother.

A well-stocked diaper bag is your essential to a successful day out with your baby. Well stocked does not necessarily mean overstuffed. You need to carry just enough to take you through the trip and a little extra just in case.

Top ten Baby bag essentials:

  1. Diapers: The most obvious and necessary inclusions in your baby bag is diapers. As per your calculation, if your baby needs a diaper change every hour, it is advisable to carry a couple extra. The number of diapers you carry also depends on the situation for example if you are heading to the doctors because your baby has diarrhea, then carrying a lot more extra diapers may help.
  2. Baby wipes: Put them in a resealable bag and use them not just when changing the nappy but also for cleaning your hands before and after the change.
  3. Diaper cream or ointment: Carry a small tube in your bag just in case!
  4. Hand sanitizer: For cleaning your hands after a diaper change just incase there is no place to wash them
  5. Changing pad: Most diaper bags come with one so no need to worry. These are very helpful when changing the diaper on someone’s carpet/ table. Make sure you chose a washable material just in case the baby decides to have a go!
  6. Plastic bags: It is always useful to keep a couple of extra bags to dispose of soiled diapers or used wipes if you don’t have a garbage bin around. Just make sure you store them in such a way that your child does not reach them
  7. Bottle of formula / expressed milk: Necessary if the baby is bottle feeding
  8. Snacks and water: Depending on the age of the child baby food/ finger food is a must have in the bag. Always carry water in a sippy cup or a bottle. You may also wish to carry some food and water for yourself!
  9. Extras: Depending on how long you are planning on being out, you might want to carry the following: A burping cloth and a bib, a blanket, change of clothes for the baby, hat to protect the baby from sun, Pacifier/ Toys, An extra shirt or jacket for the mommy (just in case of a spill up)
  10. Emergency numbers: these are a must! Add a small pouch with your essentials such as wallet, keys, emergency numbers etc
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