Aster’s CSR initiative “Nazar” won a Gold and a Silver at the most prestigious Cannes Lions Festival 2016.
The Gold award was received in the category of Communication Tools and Devices and the Silver for Education and Awareness.
At the Cannes Lions International Festival of Creativity, Aster bagged a Gold and a Silver Lion in the Pharma Lions category in Lions Health for ‘The Nazar Initiative’ .This also marks UAE’s first Lion in the category.
Jury President, Alexandra von Plato, the Group President of Publicis Healthcare Communications Group said that the jury was very enthusiastic about the campaign. In a conversation with Arabian Marketer, she said, “The Nazar Initiative was discussed very often in the jury meet. It is a powerfully human work that offered a solution for a very important problem. It is elegant, well designed and a simple solution that was hidden in plain sight.”
Watch more about Nazar Initiative here- https://youtu.be/JDf0UjUk0LA